You are in charge of your own personal branding as an entrepreneur. Accordingly, if you wish to achieve great things in the business world, LinkedIn is the first logical place to start the process of building your personal brand. If you disregard the importance of branding, your ambitions are likely to be frustrated, and your competitors are more likely to win. If you do, you are more likely to win and succeed in your business objectives, whatever they are. LinkedIn Mastery for Entrepreneurs was written for anyone who wishes to maximize the many applications of LinkedIn to build their personal brand. By employing LinkedIn to achieve your objectives, you must learn to harness the process of becoming a thought leader on LinkedIn.


Author, Chris J Reed, is undeniably one of the world’s leading experts on LinkedIn. Maintaining over 55,000 LinkedIn connections, he has continued to uphold his status as one of the world’s most viewed LinkedIn profiles. He is also an Official LinkedIn Power Profile.


Chris’s book will help you to tailor your own LinkedIn profile so that you too can start to yield its benefits as a powerful branding tool. Chris J Reed built his entire Black Marketing business exclusively on LinkedIn, and his business continues to grow and prosper via LinkedIn. LinkedIn Mastery for Entrepreneurs gives the reader valuable insights into many areas of LinkedIn, including:

– What is LinkedIn? Why Use LinkedIn as an Entrepreneur?

– Master Your LinkedIn Profile Like a Pro

– Why LinkedIn Beats Facebook for B2B Marketing

– How to Message Professionally for Results

– How to Become a Thought Leader on LinkedIn

– How to Develop Your Own Personal Brand in LinkedIn




You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your employees, your partners, the media...future clients, employees, investors...they are all buying into the power and values of your personal brand. That's why you need to start working on it now.


In this new book, Chris will talk from his own personal experience on how he created a personal brand from nothing and knowing no one when he left the UK and came to Singapore to become an Asian entrepreneur. Chris will show how he became the "Only NASDAQ CEO with a Mohawk!" and how this personal brand has transformed his businesses. 

Chris covers all aspects of personal branding for entrepreneurs including what it is, why you should have it, his personal brand story, ups and downs of having a personal brand, why you need to be more American and less English or Asian in your personal branding. 

Chris will also cover what elements of his disruptive DNA have enabled him to accentuate his own personal brand in his entrepreneurial journey. Chris also covers how LinkedIn is the foundation for your personal brand but that it should also be communicated everywhere else from your YouTube to your Wikipedia, your thought leadership outside of LinkedIn to winning awards, getting up on stage and speaking to having your own book.

Chris will discuss how you dress and how you look affects your personal brand, both positively and negatively, why great entrepreneurs like Richard Branson, Elon Musk, Steve Jobs and Bill Gates all have great but divisive personal brands but without them, their respective companies would be nothing. Chris will also discuss David Beckham, Gareth Emery and Prince and what made their personal brands so effective and influential in succeeding in what they do.

Chris will share personal branding tips from The Joker, Breaking Bad, Darth Vader, American Psycho and The Godfather that you can put into putting into practice yourself to enhance your own personal brand.

This new book Personal Branding Mastery for Entrepreneurs will give you all the tips, lessons and help that you need as an entrepreneur to create, manage and enhance your own personal brand to enable you to achieve all of your professional objectives.


SOCIAL SELLING MASTERY FOR ENTREPRENEURS: Everything You Ever Wanted To Know About Social Selling

From the three-time #1 bestselling author Chris J. Reed, “the only CEO with a Mohawk!” comes his latest book, Social Selling Mastery for Entrepreneurs. Whether you have heard the phrase “social selling” but don’t know what it entails, or you have been trying to socially sell for years, this book will give you worthwhile insights, actionable advice, and secrets of the trade that Chris has learned in his ongoing career as a global social selling guru.

You see, Chris himself used social selling to create Black Marketing, the world’s most recommended LinkedIn marketing agency, and Chris continues to rely on social selling for his business to thrive. Chris is the world’s most recommended LinkedIn marketing masterclass instructor, entrepreneur and founder with over 1000 LinkedIn recommendations, triple LinkedIn marketing bestselling author, and the only entrepreneur or LinkedIn speaker on the site who is an Official LinkedIn Power Profile seven years running.

CEOs, entrepreneurs, and business leaders seek Chris out to gain support with their personal branding, social media presence, employer branding and social selling. In sharing his lessons learned and social selling dos and don'ts, Social Selling Mastery for Entrepreneurs offers an invaluable learning opportunity not to be passed up! 


In Social Selling Mastery for Entrepreneurs, Chris explains how you, as a business owner and entrepreneur, a CEO, a CMO, or a sales or marketing professional can master social selling. Chris also lays out how LinkedIn, the only business-focused global social media platform, offers an ideal platform for social selling.

With LinkedIn's range of tools at your disposal for building your brand, releasing content, and connecting you with its 600 million-plus business professional users, Chris teaches you how to harness all LinkedIn offers so that you can build your own social selling machine and keep it going at high speed for years to come.

In Social Selling Mastery for Entrepreneurs, you'll get a highly developed rendering of social selling, complete with anecdotes from Chris's career so that readers who aren’t familiar with the concept can get on board fast. He then highlights the roles of social research, personal branding, and content marketing, showing how they work interdependently in social selling.

Additionally, Chris presents various content marketing strategies, as well as the nuances of content marketing you must consider to get the engagement you are aiming for. He presents a convincing case to get you writing and videoing yourself and putting that content out there because it’s the people who show themselves to be thought leaders and experts that enjoy the greatest success in social selling.



From front-page notoriety and being fired from his job to becoming a Singaporean citizen and LinkedIn’s most recommended CEO, entrepreneur, keynote speaker, and best-selling author.


This is about his journey of how LinkedIn changed Chris J Reed’s life and how to make other entrepreneurs into LinkedIn Rock Stars. Chris loves to share his entrepreneurial journey and how he became both famous and infamous through the power of LinkedIn.

The tips, tricks, hacks, and lessons he shares in this, his fourth best-selling book, anyone can use to achieve their own Rock Star success.

Whether you’re an entrepreneur, CEO, job seeker, graduate, keynote speaker, someone seeking to move country or get a promotion, or maybe you wish to enhance your personal brand, become a thought leader, or win new clients, new funding, or new employees—you can do everything on LinkedIn that you wish and achieve your professional goals.

This book is the culmination of over a decade of Chris’s experience of using LinkedIn globally to find clients both for himself through his acclaimed firm, Black Marketing, and for his clients across the world.

This book incorporates the best of his three previous international best-selling books—LinkedIn Mastery for Entrepreneurs, Personal Branding for Entrepreneurs, and Social Selling Mastery for Entrepreneurs, as well as updates on all the tips and advice, so you, too, can become a LinkedIn Rock Star.

Visit the book microsite:




"Chris and I worked together in several occasions over the years. Chris has been able to over-deliver on his promise thanks to his very flexible attitude and modus operandi. His approach is focused on genuinely listening the customers, truly understanding their needs and their motivations and then acting in the best interest of the customers. I look forward to having the opportunity to work again with Chris."

Alessandro Adriani, Technology Products & Commercials

"Chris lifts the lid on LinkedIn and showed us all the power and extent of its reach and myriad connections. He speaks enthusiastically and incredibly knowledgeably about the opportunities and possibilities. His insights are captivating and fluently insightful. He is obviously someone who is on top of his game and his subject. After one workshop with 20 of our people, Chris left us all eager to take it to the next level. Although initially sceptical, I have to admit I am now well in side. I look forward to working with Chris and his team as we take this forward. He's also a hell of a nice chap!"

"Chris is the go to expert for all things LinkedIn and B2B social media wise. I have very much enjoyed and benefited enormously from working with Chris and his Black Marketing team on Alpha7's B2B LinkedIn marketing strategy. Chris was also a fantastically energetic and professional EMCEE for our inaugural Alpha7 event and really led the event extremely impressively. I would highly recommend him to you for either his speaking attributes or his LinkedIn marketing services."

Lynette SEAH, Founder & CEO, Alpha7
Charles Brian-Boys, CEO, Alchemy Asia

"If you're looking for an information packed, energetic and entertaining speaker then Chris is your man. Not only did he deliver a very engaging session on improving personal branding on LinkedIn, he was also invaluable in co-ordinating with the other speakers helping to ensuring a consistent messaging throughout our event. If you're looking for a LinkedIn expert that will keep your audience on their toes then look no further. Thanks so much for taking part in our Hootup Chris!"

"Chris' work shop at the American Association of Singapore- Linkedin 101 was by far the BEST workshop I have been to. No slides, but rather a Socratic rapid fire review and Q&A of all attendees profiles in a non stop 1.5 session. Phenomenal. Chris' knowledge of the ins and out of Linkedin and how to fully utilize the platform are a sight to behold."

Dylan 迪伦 Amaya, Global Senior Incident Manager - Social Media Connector- Technophile Strategist
Gillian Hamilton Rogers, APAC Social & Community Lead, Hootsuite Media

"Chris' enthusiasm for social selling, marketing and all things digital in the region is unparalleled. He is setting the bench very high for all those looking to excel and pioneer in the social space. My experience with him as been a beacon of knowledge, support and responsiveness. I strongly recommend him if you are also results driven."

Philip Simmonds, Linkedin Ranked #1 Social Seller 2014 & 2015